theconnectionlab serves as a platform to help parents & caregivers solve behavior problems, discover patterns, and establish a better way of connecting. For Tara, it was important that her core message come through: The perfect blend of science and feelings. we knew her branding needed to be warm and refined with just enough whimsy to show off the “soft side” of the work. We chose neutral leaning colors that would be calming to her audience, but would still play on creativity that goes along with Tara's behavioral work.