Work The Concrete Designs

Thoughtful web design for a Kentucky-based designer concrete business

Strategy & Design For Kentucky-Based Work The Concrete Designs

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Work the Concrete Designs is a family-owned decorative concrete company out of Kentucky. They wanted to establish an online presence that would help connect them to their dream clients. After brand discovery and strategy, we implemented a design that felt like them and would appeal to the audience they wanted to attract!

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"We loved working with Leah and would definitely recommend Paper Cranes Media to others. Leah's creativity and design experience helped create our business website beyond what we ever expected. Through her comprehensive questionnaire, Leah was able to bring our ideas and dreams to life. She was very organized, responsive, and detailed throughout the entire process. Thank you Leah for our amazing website!"

Martin & Karyn

Work The Concrete Designs

Our approach

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Strategy

We worked with Karyn & Martin to determine who their ideal client is, and what's most important to them. We developed a thoughtful brand strategy that helped them develop messaging & visuals that would connect to their ideal audience.

Copywriting

We refined their messaging and created headlines, taglines, and web copy that really felt like them.

Design

We took our brand strategy and built a beautiful & functional design using it as the foundation.

Development

We used interactions and custom features to make their website stand out.

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Paper Cranes Media

Strategy + Web Design